The Rise of the Creative Generalist with Ian Beacraft

C&C Beacraft Cover
This is a conversation with Ian Beecraft, who is the CEO of Signal and Cipher, an innovation and design agency helping companies navigate the impact of AI to drive the future of work. Previously responsible for innovation departments at some of the largest ad agencies in the world, Ian has advised brands including Samsung, Intel, Coca-Cola and dozens more about the impact of emerging technologies on their business. Ian is a classically trained musician, a strategist and keynote speaker, and was the first person ever to host a news segment as a synthetic human, streaming to over 100 million devices around the world. At SXSW 2024 Ian gave a featured presentation called Billion-Dollar Teams The Future of the AI Powered Workforce. We’ll explore some of the insights offered in that keynote, with special emphasis on AI’s impact creative professionals.

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Guest Bio

Considered one of the top voices in AI and the future of work, Ian Beacraft is a trusted advisor to the world’s most innovative companies. The founder and Chief Futurist of Signal and Cipher, Ian leads a strategic foresight and development agency guiding companies through the rapidly changing technology landscape to find meaningful routes to innovation that impact the bottom line, inspire cultural change, and create new products and services.  

Previously responsible for P&L’s and innovation departments at the largest agencies in the world, Ian is known for making bleeding-edge technology understandable and monetizable. Brands he has advised include Samsung, Intel, Coca-Cola, Google, Microsoft, Nike, Universal Pictures, and dozens more.
He’s known as a Gonzo Futurist, actively experimenting with new and emerging technologies before they leave the research lab to understand the implications and applications for the future of work and society at large. Ian is the first person ever to host a news segment as a synthetic human, the Future Report on Defiance Media, streaming to over 100 million devices around the world.