We speak with Ian Beacraft, the CEO and Chief Futurist at Signal & Cipher out of Chicago. Ian is an internationally recognized expert in synthetic media and its impact on across industries, not just media & entertainment. Ian provides an overview of synthetic media, why it burst upon the scene, the categories and who’s using it. Synthetic media offers new opportunities for non-specialists to express their ideas in ways they never imagined. And like all powerful technologies, synthetic media is bound to be misunderstood and even misapplied until people focus on use cases that truly make sense.