Discover how a musician who built million-dollar marketing businesses is now leveraging AI to revolutionize his creative work, opening doors for him to explore graphic design, space travel and theater. John Oszajca shares how he evolved from promoting shows by phone to mastering digital marketing—and now AI. Learn practical strategies for building audiences, the mindset shifts needed for AI adoption, and why the fundamentals of marketing remain unchanged even as the tools evolve. Whether you’re a musician, creative entrepreneur, or curious about AI’s creative potential, this conversation offers actionable insights on thriving in the intersection of art and technology.
Guest Bio
John Oszajca, described by Robert Hillburn of The Los Angeles Times as “a writer who exhibits a winning feel for melodies and, especially, words,” grew up in Waimanalo, Hawaii. After moving to Los Angeles, he became a key figure in the music scene, signing with Interscope Records for his debut album From There to Here and later Warner Brothers for First Sign of Anything. His third album, Elephant Graveyard, was released independently, and his latest project, The Expat, is due in May 2025.
John’s music has been heard worldwide, with airplay on radio and MTV, and praised by Rolling Stone, Entertainment Weekly, and The Los Angeles Times. He has toured extensively, performing alongside artists like Jewel, Brian Setzer, and Beth Hart, and appeared at events such as Woodstock ’99.
In 2009, John launched MusicMarketingManifesto.com, pioneering Direct-to-Fan Marketing for musicians, followed by TunePipe.com. Now based in the Far North of New Zealand, John continues to record and perform, with new music on the horizon.
