This Culture & Code case study unpacks the video trailer for Burner Face, audio science fiction about Seattle in 100 years. A team of three creatives plus Midjourney developed a video trailer of podcast that mixed a narrative script, generative art, and audio sound clips. The trailer and a process breakdown debuted at Podcast Movement Evolutions in March 2023. The takeaways focus more on creative scoping and project management than the specific techniques for using Midjourney and other Generative AI tools. Regardless of whether a creative contributor is human or AI, the key decisions involve how to position everyone to play from a position of strength.
